Tag Archives: video mystery shopping

Video Mystery Shopping Tip: The Power of Product Knowledge

Last week I was watching several Video Mystery Shops and I was stunned by the lack of product knowledge that some leasing consultants exhibit. The fact is, in order to be really successful in sales; you have to be passionate about … Continue reading

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Video Mystery Shopping Tip: Set Realistic Goals – or – why you can’t lose 10 lbs. overnight!

Next month I am heading to Long Island, New York for my high school reunion! There is something special about going to a high school reunion. It’s as if you are stepping back in time!  It’s always fun to see … Continue reading

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Video Mystery Shipping Tip: Need a Secret Sales Weapon? Sell YOUR Property Management Company!

What makes one apartment community better than another apartment community? I mean, really, aren’t they all about the same? They use the same types of building materials, they typically offer the same types of floor plans, and the same types … Continue reading

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Video Mystery Shopping Tip: Train your team to Listen more and Talk less

“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” – Robert McCloskey I stumbled upon this quote the other day, and I … Continue reading

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Video Mystery Shopping Tip: Top 10 List for Creative Follow Up

 Since few prospects actually rent an apartment on the first visit, we should all become experts in getting them to return. Here are some helpful tips: 1. Be committed to instant follow up. Follow up with everyone who visited that … Continue reading

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Video Mystery Shopping Tip: The POWER of Validation!

When I first started Melinda Brody and Company twenty-five years ago, I was a young single mother trying very hard to grow my business and raise my daughter. Suffice to say, things were a little crazy back in those days! … Continue reading

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Video Mystery Shopping Tip: Are YOU asking enough questions?

This week as I was watching the latest and greatest in video shops, I had an epiphany! It is not often that I have these types of epiphanies, so when I do, I take notice! My epiphany was……….(drum roll please) … Continue reading

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Video Mystery Shopping Tip: Self Prospecting – Fairy Tale or Reality, you decide!

Once upon a time, in a land far, far away, there lived an apartment leasing consultant princess who worked for a large apartment community in a fairy tale land. The beautiful leasing consultant princess was always busy! Traffic to her … Continue reading

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Video Mystery Shopping Tip: How to REALLY get your Leasing Team to Follow up!

  We’ve all heard the saying ‘If you don’t follow up with your prospects, your competition will’, right? I always disliked that quote. It sounds more like a THREAT than a quote to me! I thought quotes were supposed to … Continue reading

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Video Mystery Shopping Tip: Plant Your Seeds, Grow Your Sales!

Being a native New Yawker, I have never really considered myself much of a ‘gardening, green thumb’ type of person. Heck, I’ve never even owned a pair of gardening gloves! Most of the plants in my home are of the … Continue reading

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